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Seven days. That’s it. Seven days until Eid. The excitement is real, the outfit is ready, but somewhere between planning the biryani and making sure...

There’s a reason everyone on TikTok is obsessed with the “girlfriend effect” you know, the one where a guy suddenly looks ten times better the...

Holiday Glow Starts at Home: The Tiny Rituals That Save Your Skin There’s something magical about December in Pakistan. The fairy lights go up, homes...

You know that magical evening when your girls call and suddenly your living room transforms into a mini spa? Masks are on, scrubs are ready,...

A Pure Desi love note to the women who forget themselves somewhere between feeding schedules, laundry piles, and tiny socks that magically vanish. No one...

Here’s the thing about the holiday season in our part of the world: We romanticize it like a Hallmark movie but it actually feels like...

There’s something about winter that exposes everyone’s secrets especially the secret we all pretend we don’t have: dry, cracked heels. Yup. The moment temperatures drop,...

You know how every few months the internet falls in love with a new “IT” ingredient? First it was aloe, then niacinamide, then snail slime...

If your house currently sounds like a background track of sniff-sniff-cough-ACHOO, congratulations flu season is officially back. Schools have become germ exchange programs, workplaces are...

Every bride has a million things on her mind before the big day outfits, seating charts, last-minute fittings, and whether the dholki playlist is “too...