Pure Desi began with a simple act of neighborly goodwill. When a neighbor needed pure mustard seed oil, Ghunwa Memon, the CEO, shared half a bottle from her home supply. Months later, Ghunwa came across a glowing review on a local buying and selling group, where the neighbor praised the oil's purity and quality. This sparked the idea for Ghunwa and her mother to begin selling pure and herbal hair oils. Over the past 10 years, Pure Desi has evolved into a comprehensive range of natural skin, hair, body care, and lifestyle products.

With Ghunwa's medical background and her mother’s expertise as a herbalist rooted in a Sindhi village, Pure Desi combines scientific understanding with generational herbal knowledge. Their shared passion for purity, accessibility, and cultural heritage continues to drive the brand forward.