Before Eid Clothes, Do This Instead
Eid Preparation Tips That Actually Make a Difference Every year, it starts the same way. Someone sends a message: “Kapray dekhnay chalay?” Another tab opens....
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Soft Is Not Weak: How Desi Women Are Redefining Self-Care
Ramzan, Eid, workdays, school mornings, family WhatsApp groups life doesn’t slow down for women. And somewhere between showing up for everyone else, most women quietly...
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Taking Care of Your Body Is Also a Form of Shukar
Ramzan gently teaches us to pause and feel grateful. We thank Allah for food before iftar, for water at sehri, for the strength to fast,...
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Eid Is 7 Days Away Here’s What Actually Makes a Difference
Seven days. That’s it. Seven days until Eid. The excitement is real, the outfit is ready, but somewhere between planning the biryani and making sure...
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The ‘Girlfriend Effect’ for Skin: Why You Glow When You’re Happy
There’s a reason everyone on TikTok is obsessed with the “girlfriend effect” you know, the one where a guy suddenly looks ten times better the...
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Holiday Glow Starts at Home: The Tiny Rituals That Save Your Skin
Holiday Glow Starts at Home: The Tiny Rituals That Save Your Skin There’s something magical about December in Pakistan. The fairy lights go up, homes...
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The “Sisterhood of the Traveling Glow”: How Skincare & Girl Talk Make the Perfect Night In
You know that magical evening when your girls call and suddenly your living room transforms into a mini spa? Masks are on, scrubs are ready,...
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The Self-Care Letter Every Tired Mama Needs to Read
A Pure Desi love note to the women who forget themselves somewhere between feeding schedules, laundry piles, and tiny socks that magically vanish. No one...
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The Holiday Glow-Up Guide: Because This Year, YOU Deserve to Shine Too
Here’s the thing about the holiday season in our part of the world: We romanticize it like a Hallmark movie but it actually feels like...
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Your Winter Heels Are Screaming for Help Let’s Fix That
There’s something about winter that exposes everyone’s secrets especially the secret we all pretend we don’t have: dry, cracked heels. Yup. The moment temperatures drop,...
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